Discover the four characteristics that determine a diamond’s beauty, quality and cost.
There’s a diamond shape to suit everyone. Find the diamond shape that speaks to you, with our diamond shape guide.
We get it, you’ve never done this before.
That’s why we have diamond and design experts on hand, who are here to guide you through every step - from understanding what carat, color, cut and clarity mean, to designing the perfect ring.
What are lab grown diamonds?
Human-made and around half the price - find out what lab diamonds are and whether it could be the right choice for your engagement ring.
How much do diamonds cost?
Diamonds range in price depending on the qualities, characteristics and size. Discover how diamonds are priced and what to expect for your personal budget.
We support the Kimberley Process
Which is putting an end to the trade of unethical diamonds through a strict series of protocol, having diminished over 99% of blood diamonds in world trade. Learn more.
Supplying ethically created lab diamonds
Created in a lab that simulates natural production, lab diamonds are identical to natural diamonds, with 100% guaranteed ethical origins. Discover lab diamonds.
Found in a rainbow of colours, find the best gemstone for you and your engagement ring.