Engagement Ring Buying Guide
The process of choosing an engagement ring is simpler than you might think. Our ultimate engagement ring buying guide will take you through every step on how you can get the perfect ring with ease.
How to buy an engagement ring
1. Do your research
Before diving into budgets and technical details, think about your partner’s lifestyle and taste. This is key to finding an engagement ring that not only reflects their personality but also suits their day-to-day wear. Take note of the metals they typically wear, the kind of jewellery they love, and how practical the design needs to be. Once you have a sense of what they’ll love and feel comfortable wearing every day, our guide will walk you through the rest – simplifying what can feel like a complex decision.
2. Get to know your engagement ring basics
Understanding the diamond fundamentals, especially the 4Cs (cut, colour, clarity and carat), is an essential part of buying an engagement ring. These are the globally recognised standards for diamond quality. But that’s just one piece of the puzzle. You’ll also want to think about metal options, ring settings and overall style to create something that feels personal and lasting.
3. Determine your budget and find a place to buy
When it comes to how to buy an engagement ring, setting a realistic budget is key. The “three months’ salary” rule is outdated. Today, it’s about finding the right balance between your finances and your priorities. So, that’s the overview. Now, let’s dive deeper into all the things you should know before choosing an engagement ring.
I. Choosing a diamond
Engagement rings are the ultimate romantic gesture and one of the most meaningful purchases you'll ever make. Taking the time to research everything you need to know before buying an engagement ring will help you find the perfect diamond for you or your loved one. Whether you’re browsing diamonds online or in-store, understanding the 4Cs – cut, colour, clarity and carat weight – is crucial. The cut determines brilliance, the colour ranges from colourless to light hues, clarity measures internal flaws and carat weight reflects size. Additionally, selecting the perfect diamond shape, from classic round to elegant emerald, will influence the ring's style and appearance.
It's also important to say that engagement rings aren’t limited to diamonds. Other precious stones, like sapphires and emeralds, offer a vibrant and distinctive alternative for engagement rings, with coloured gemstones allowing couples to choose a hue that reflects their personal style and story. By considering everything from diamond quality and shape to stone choice and budget, you can create an engagement ring that feels truly unique and personal.
Diamond shapes & cut
Diamonds can be cut into a wide variety of shapes, each possessing a unique character and its own way of emitting bright and lustrous sparkle. From classic rounds to contemporary Asscher cuts, find your diamond shape with the handy guide below. Discover more about each diamond shape and find the perfect one for you:
Round
The round cut diamond is the most popular and classic shape, renowned for its exceptional brilliance and fire. Its 58 facets are symmetrically cut to maximise light reflection, creating a dazzling sparkle that captivates the eye. Symbolising eternal love and commitment, the round diamond is perfect for those who appreciate timeless elegance.
Oval
The oval cut diamond is an elongated version of the round cut, offering similar brilliance with a unique twist. Its shape enhances the diamond's size and lengthens the appearance of the finger. Stylish and bolder than a round diamond, the oval cut is perfect for those who want a distinctive yet elegant look.
Emerald
The emerald cut diamond ring features a rectangular shape with step cuts, creating a hall-of-mirrors effect. Its open facets highlight the diamond's clarity and overall quality. Symbolising clarity and sophistication, the emerald cut is ideal for those who appreciate understated elegance and refined style.
Pear
The pear cut diamond combines the brilliance of a round base with a pointed tip, forming a sparkly teardrop shape. Its unique silhouette offers a blend of traditional and contemporary styles. Symbolising uniqueness and elegance, the pear cut is ideal for those who desire a distinctive and modern ring.
Radiant
The radiant cut diamond mixes the elegance of the emerald shape with the brilliance of the round cut. Its trimmed corners and 70 facets create a stunning sparkle, making it a versatile choice for various ring styles. Representing modern elegance and fiery brilliance, the radiant cut is perfect for those who desire a contemporary yet timeless look.
Cushion
The cushion cut diamond blends a square shape with rounded corners, resembling a pillow. Choose from the large, clearer facets of a chunky cushion cut for vintage charm, or the glitzy look of a crushed ice cushion diamond for something more modern. A characterful alternative to the round diamond.
Marquise
The marquise cut diamond features an elongated shape with pointed ends, maximising the spread of carat weight and creating a striking look. Its silhouette enhances the diamond's size and finger coverage. Representing opulence and grandeur, the marquise cut is perfect for those who love a dramatic and bold style.
Princess
The princess cut diamond features a contemporary square shape with pointed corners. Its sharp edges and brilliant sparkle make it a favourite for simple engagement rings. Representing simplicity and sophistication, the princess cut is ideal for those who seek a stylish yet classic appearance.
Heart
The heart cut diamond is the ultimate symbol of love, featuring a whimsical love heart shape. Its intricate cut requires precision to ensure symmetry and brilliance. Representing love and romance, the heart cut is perfect for those who want a truly sentimental and unique engagement ring.
Asscher
The asscher cut diamond is similar to the emerald cut but with a square shape. Its step cuts create a unique hall-of-mirrors effect, showcasing exceptional clarity and depth. Symbolising vintage charm and exclusivity, the asscher cut is ideal for those who appreciate an Art Deco aesthetic and want a vintage-inspired engagement ring.
Every diamond shape tells a story about individual style. The shape that appeals to you or your partner is personal, and each shape has so much to offer the ring's wearer and those that view it.
The 4Cs diamond fundamentals
When choosing a diamond, understanding the 4Cs – cut, colour, clarity, and carat weight – is essential. These four characteristics determine a diamond's quality and value. Discover these fundamentals to select the perfect diamond that meets your expectations and budget.
Cut
The cut of a diamond significantly influences its brilliance and sparkle. A well-cut diamond reflects light beautifully, enhancing its overall appearance. The cut is graded from Excellent or Ideal to Poor. GIA use the term ‘Excellent’ while IGI use ‘Ideal’ to describe an optimal cut. The precision of the cut impacts how light interacts with the diamond, creating that captivating shimmer. Learn more about diamond cuts.
Colour
Diamond colour is graded on a scale from D (colourless) to Z (yellowish or brownish). Top-grade colourless diamonds are the rarest and most valuable. Stick with D to F for a colourless diamond; any lower and you’ll notice undesirable tints. ‘Fancy coloured’ diamonds, such as yellow, blue or pink, are graded differently. Learn more about diamond colour.
Clarity
Clarity refers to the presence of internal or external flaws, known as inclusions and blemishes. Diamonds are graded from Flawless (no inclusions or blemishes visible under 10x magnification) to Included (inclusions visible to the naked eye). Higher clarity grades are rarer and more valuable. Choose anything above Very Slightly Included for inclusions invisible to the naked eye. Learn more about diamond clarity.
Carat Weight
Carat weight measures a diamond's weight and therefore correlates to how big the diamond looks. Larger diamonds are rarer and thus more valuable. However, carat weight should be balanced with the other Cs to ensure the best overall quality and appearance. Take two diamonds of the same carat weight: a Poor cut might look larger but will lack brilliance and sparkle, whereas an Excellent cut diamond will display optimal brilliance. Learn more about diamond carat weight.
By understanding the 4Cs, you can make an informed decision and find a diamond that perfectly matches your needs and desires. Explore more about each fundamental aspect of diamonds through our detailed guides.
II. Choosing the style of your ring
What do we mean by your ring's style? Primarily, the choice between solitaire, diamond band, trilogy, halo or toi et moi, the engagement ring core styles. Explore how these styles differ along with other design elements like metal colour and embellishments that can help create a truly personal ring. Your choice of diamond shape will also have a big impact on the overall look of your ring, but you may prefer to first look at the type of diamond you choose or you may prefer to first establish the right engagement ring style.
Popular ring styles
The style of your ring is important and personal. It may seem overwhelming, but breaking down ring styles and design features will make the process of choosing simpler. Discover the most iconic ring styles: solitaire, diamond band, halo, trilogy and toi et moi, and learn how to make the style you choose, your own.
Solitaire
The solitaire ring is a timeless classic featuring a single, stunning diamond as its centrepiece. Its simplicity highlights the beauty of the diamond, making it a popular choice for those who appreciate understated elegance. The solitaire style is versatile, allowing for various diamond shapes and band designs.
Diamond Band
Rings with a diamond band feature a central stone and smaller diamonds set into the band itself. This style adds extra sparkle and enhances the overall brilliance of the ring. It is perfect for those who want a touch of glamour without overwhelming the central diamond.
Halo
The halo ring style features a central diamond surrounded by smaller diamonds set around the edge of the diamond, amplifying the ring's size, sparkle and creating a dazzling effect. This design can make the centre diamond appear sparkly and larger by bouncing extra light into the stone. For those who desire an extra touch of sophistication, the hidden halo design adds an additional layer of diamonds beneath the centre stone, offering a unique sparkle from every angle.
Trilogy
The trilogy ring, also known as a three-stone ring, features three diamonds set closely together. Each stone represents the past, present and future of the relationship, making it a sentimental and meaningful choice. The trilogy style is perfect for those who appreciate symbolic and romantic designs.
Toi et Moi
The toi et moi ring features two centre diamonds or gemstones of a similar size. The term translates from French as ‘you and me’, making this engagement ring style the perfect symbol of love. A toi et moi ring can be created with any pairing of diamond shapes; which means endless possibilities to create the combination that perfectly suits your taste.
By understanding these iconic ring styles, you can better identify which design resonates with your personal taste and the story you wish to tell. Explore our extensive collection your match or make a completely unique custom-made engagement ring.
Popular ring designs
Hidden diamond embellishments style
Hidden diamond embellishments have become a popular way to personalise engagement rings without distracting from their refined design.
Hidden Halo
A hidden halo is a series of diamonds wrapped around the claws of the band, sometimes confused with a diamond bezel, although the term could be used interchangeably.
Diamond Bezel
Similar to a hidden halo, a diamond bezel has small diamonds set underneath the main diamonds, between each claw.
Diamond Bridge
You’ll find the diamond bridge under the collet, connecting each side of the ring’s band.
Diamond Spider
This style has diamonds underneath of the claws, where they meet the ring shank, are set with diamonds and ultra unique.
Hidden halo
Diamond bezel
Diamond bridge
Diamond spider
III. Choosing ring metals
Rings are crafted in a selected range of fine and precious metals: platinum, yellow gold, rose gold and white gold. Each metal offers its own unique aesthetic and qualities, influencing the overall look and style of the ring. Understanding the characteristics of each metal will help you choose the perfect setting for your diamond.
Platinum
Platinum is a rare and durable metal, known for its natural white sheen that does not tarnish over time. Its strength makes it an excellent choice for secure settings, and its hypoallergenic properties are ideal for those with sensitive skin. Platinum's luxurious feel and enduring quality make it a popular choice for engagement rings.
Yellow Gold
Yellow gold offers a timeless and classic appeal, characterised by its warm, rich hue. Available in 18k, yellow gold is both beautiful and durable. Its traditional look complements vintage and classic ring styles, making it a favourite for those who appreciate a classic aesthetic. Yellow gold has had a resurgence in popularity in recent years.
Rose Gold
Rose gold is renowned for its romantic blush hue. Created by alloying gold with copper, this metal has a unique colour that adds a modern twist to traditional designs. Rose gold's warm and flattering tone makes it an appealing choice for those seeking something distinctive and elegant.
White Gold
White gold is a popular alternative to platinum, offering a similar silvery-white appearance. Created by alloying gold with white metals like palladium or silver, white gold is typically plated with rhodium to enhance its shine and durability. It’s a versatile metal that complements various diamond shapes and styles. Be aware that white gold needs replating every so often, as the rhodium fades to reveal a yellowish tint.
Read our guide about Platinum vs White Gold.
IV. Choosing the right ring size
Selecting the perfect ring size is crucial to ensure a comfortable and secure fit, but rest assured that at Queensmith we offer free resizing for 60 days after you receive your ring, and low-cost resizing thereafter. Ring sizes in the UK are measured using alphabetical letters, ranging from A to Z+. The average woman's ring finger size is L, and men's is T. Discover how you can gauge yours or your partner's ring size below.
How to find their ring size
Whether you’re planning a surprise proposal or shopping together, knowing the correct size will make the moment even more special. Here’s a brief overview of how to find the ideal ring size, with expert tips to help you along the way.
Find one of their existing rings: Borrow a ring they won't miss and have it measured by a jeweller, but be aware that each of our fingers measure differently so you’ll need something they wear on their engagement ring finger. Alternatively, use Queensmith’s downloadable Ring Sizer Guide to measure it at home.
Ask friends or family: Enlist help from friends or family who can casually find out the size by bringing up ring sizes in conversation.
Ask your married or engaged friends for help: Have friends let your partner try on their ring or casually discuss ring preferences to gather size information.
Ask an expert: The easiest way to find your partner’s ring size is to have your jeweller estimate. All we need is their height and clothes size to make a solid estimation. And remember, we offer free resizing if it’s slightly out!
For detailed tips, check out our guide: Ring Size Guide & Conversion Chart for Men & Women
If you want to secretly measure your partner's ring size for a surprise proposal, then here are some expert tips: How to Secretly Measure Your Partner’s Engagement Ring Size
V. Setting the budget
Understanding how much diamonds, gemstones and the metalwork of your ring cost should give you a good idea of what will work for you and your personal budget. Setting a realistic budget is crucial to ensure you get the best value without compromising on quality.
Several factors influence the cost of an engagement ring, including the 4Cs: cut, colour, clarity and carat weight, with higher quality and larger diamonds commanding higher prices. Gemstones, such as sapphires, emeralds and rubies, vary in cost based on their type, quality and size. Additionally, the complexity of the design, including custom settings, intricate details and extra features like hidden halos or an engraving, can increase the overall cost. By understanding these factors, you can set a realistic budget that aligns with your financial plans and preferences.
What factors influence the cost of the engagement ring?
This pie chart breaks down the average cost of an engagement ring and presents how expenses are distributed among key components to help inform your decision-making when considering budget allocation for this meaningful purchase. Factors such as a complex design or diamonds set along the ring's band will increase the cost.
For more information on setting up your budget when choosing an engagement ring, explore our detailed guide:
Sourcing exquisite diamonds at great value is central to our customers' confidence in shopping at Queensmith. Our Sales team are true gemmology experts, and we're always on hand to give the realist, in-depth advice you can count on.
Ring setting prices
Familiarising yourself with the guideline costs of each ring setting style can help you figure out how workable your budget is. Remember, this is just the cost of the metalwork, and the diamond or gemstone centre is additional. Below are the estimated prices for various ring setting styles:
- Solitaire: £995
- Diamond Band: £1,495
- Trilogy: £1,475
- Halo: £1,650
These prices reflect the cost of crafting the ring in any of the available metals: platinum, yellow gold, rose gold or white gold. By offering a consistent price across different metals, Queensmith ensures that you can choose the metal that best suits your style and preference without worrying about varying costs. This transparency makes it easier to plan your budget and focus on selecting the perfect ring setting and centre stone.
Diamond prices
Diamonds vary in price depending on size and quality. The bigger and better the quality of the diamond, the higher the price. Diamonds can start from as little as £600 and go up into thousands and tens of thousands. For instance, the price of a natural 1 carat diamond is typically between £5,500 and £10,000 for a diamond that is optimal quality, or more like £1,500 for a lab diamond. Learn more about 1ct engagement ring prices and cuts in our buying guide.
To find the best value diamond, consider balancing the 4Cs to meet your budget and quality expectations. Prioritising a high-quality cut can maximise brilliance, even if you compromise slightly on colour and clarity. Lab grown diamonds offer excellent value, often costing 60-80% less than natural diamonds of similar quality. Additionally, choosing a diamond just under a key carat weight (e.g. 0.9 carats instead of 1 carat) can significantly reduce the price while maintaining a similar visual impact.
For more detailed guidance, explore our Diamond Cost Guide.
Understanding price ranges can help you set a realistic budget and find the perfect diamond that meets your needs and preferences. Here’s a quick reference table to illustrate how diamond prices can vary:
| Carat | Diamond | Price Range |
|---|---|---|
| 0.30ct | Natural Diamond | £650 – £1,000 |
| Lab Diamond | £500 – £550 | |
| 0.50ct | Natural Diamond | £1,200 – £2,400 |
| Lab Diamond | £750 – £900 | |
| 1.00ct | Natural Diamond | £3,100 – £8,650 |
| Lab Diamond | £1,550 – £1,700 | |
| 1.50ct | Natural Diamond | £7,400 – £15,950 |
| Lab Diamond | £2,650 – £3,000 | |
| 2.00ct | Natural Diamond | £10,700 – £30,200 |
| Lab Diamond | £3,800 – £4,400 |
Lab grown diamond prices
If you’re aiming for a larger diamond size with a tighter budget, consider lab grown diamond rings. A lab diamond typically retails 60% to 80% cheaper than natural diamonds, thanks to the efficiency of production, all the while appearing identical to their natural counterparts.
Lab grown diamonds are created using advanced technological processes that replicate the conditions under which natural diamonds form. These diamonds are chemically, physically and optically identical to natural diamonds, but they're a fraction of the cost.
For example, for a top-quality 1 carat lab diamond, you could be looking at prices as low as £1,500 (compared to £5,500 plus for a natural diamond). This significant price difference allows you to choose a larger or higher-quality diamond within the same budget.
By considering lab grown diamonds, you can achieve the sparkle and elegance you desire while staying within your budget. For more detailed information, explore our guides on Lab Diamonds vs Natural Diamonds and Lab Grown Diamonds Price & Value.
Lab grown diamonds offer a cost-effective alternative to natural diamonds. They provide the same brilliance and beauty, allowing customers to get a larger or higher-quality stone for their money.
VI. Tips for choosing the right engagement ring
Choosing the perfect engagement ring is a significant decision, and knowing where to start can make the process smoother. Here are five essential tips to guide you in selecting a ring that will be cherished for a lifetime.
#1. Learn where the stone came from (ethical sourcing)
Understanding the backstory of your diamond is crucial. Ethically sourced stones ensure that your diamond has been mined and processed in a manner that respects both human rights and the environment. Queensmith is committed to ethical sourcing, utilising a trusted supply chain to ensure transparency and high-quality standards. Additionally, lab grown diamonds offer a guaranteed ethical option, as they are created in controlled environments without the environmental and social impacts of traditional mining. By choosing an ethically sourced or lab grown diamond, you can feel confident about the origins of your precious stone.
Read our lab grown diamond guide to learn more.
#2. Free ring resizing
When planning a surprise proposal, getting the ring size exactly right can be challenging. At Queensmith, we understand this, which is why we offer complimentary resizing within the first two months of getting your ring. This ensures that your ring fits perfectly after the proposal, allowing you to focus on the moment rather than worrying about the fit. For more details on finding the right ring size, explore our guide on How to Secretly Find Your Partner’s Engagement Ring Size.
#3. Match your engagement ring to a wedding band
Thinking ahead about how your engagement ring will pair with a wedding band can help ensure a cohesive and stylish look in the long run. Whether you prefer a matching set or a complementary style, considering the combination early on will make future decisions easier.
Read our in-depth guide on How To Wear Your Wedding and Engagement Ring for more styling tips and ideas.
#4. Know the return policy & complimentary aftercare
Understanding the return policy is essential in case your partner doesn't love the ring as much as you hoped. Queensmith offers a comprehensive return policy to provide peace of mind. Additionally, all items purchased from Queensmith are entitled to a lifetime of complimentary cleaning and polishing services. This ensures your ring remains as beautiful as the day you bought it, with professional aftercare to maintain its sparkle. For more information, check out our FAQs.
#5. Creating a bespoke ring
For something truly unique, consider going for a bespoke engagement ring. At Queensmith, we have diamond and design experts on hand to guide you through every step, from understanding the 4Cs (carat, colour, cut and clarity) to designing the perfect ring that suits your partner’s style and hands. This personalised approach ensures that you get a one-of-a-kind piece that reflects your unique love story.
There is a misperception that a custom-made engagement ring is more expensive than an off-the-shelf ring. But is it true? The short answer is: no, a custom-made ring can actually cost less! Discover the details in our guide: Are Custom Engagement Rings More Expensive Than 'Off The Shelf'?
VII. Choosing where to buy an engagement ring
Deciding where to buy an engagement ring involves choosing a jeweller that aligns with your values and priorities. The UK marketplace can be divided into three main categories:
High street jewellers: These national retailers offer a quick, ready-to-wear shopping experience in multiple locations. Large inventory of standardised, pre-made designs. While convenient, the level of quality detail (especially diamond cut grade) can be inconsistent, and customisation is highly limited or even non-existent.
Luxury brand jewellers: These retailers sell high-quality jewellery, but a significant portion of the price reflects the global brand name and legacy. For buyers whose top priority is the brand recognition and history associated with the luxury name, regardless of the substantial price premium.
Bespoke jewellers: These jewellers, like Queensmith, with our in-house Hatton Garden workshop, cut out the wholesale and retail middleman markups. For buyers wanting to prioritise value and transparency, maximising diamond quality and size for their budget, and those seeking a truly unique ring.
Queensmith helps you go the extra mile
Choosing Queensmith to craft your engagement ring ensures exceptional quality and unmatched aftercare. Here’s why Queensmith stands apart:
Each ring is meticulously crafted in-house by our skilled artisans, ensuring exceptional quality and attention to detail.
Queensmith is committed to ethical sourcing, using a trusted supply chain and offering lab grown diamonds for a more sustainable choice.
Benefit from virtual and in-store consultations with our diamond and design experts who guide you through every step of the process.
Enjoy lifetime free cleaning and polishing services to keep your ring looking as beautiful as the day you bought it.
Create a one-of-a-kind bespoke engagement ring tailored to your unique preferences and style.
Looking to upgrade your engagement ring? Whether it's for a special anniversary or to match your style evolution, our team is here to give you the very best advice.
While Queensmith may have a higher price point than some high street jewellers, our lasting quality, customer service and dedicated aftercare make it a worthwhile investment. Like anything, you get what you pay for, and we’re pretty proud of the quality you can expect from a Queensmith ring!
Become an expert
Read our rich and educational engagement ring guides and diamond advice on everything there is to know about rings and diamonds, to help you create the best engagement ring for you.
Co-create your dream, crafted in-house & just for you.
