When two become one.

Looking for Hearts of London? - Fear not, we've got this covered. Hearts of London has joined forces with Queensmith to provide a stronger, more streamlined service under one brand.

Hello, we're Queensmith

Queensmith has always operated under the same management and expert team as Hearts of London - so maybe you already know us. Born in 2016, Queensmith was created to meet the bustling demand for transparent, fairly priced and top quality custom jewellery.

Hearts of London

The tale of Hearts of London & Queensmith

Hearts of London was created in 2012, when founder Brett noticed the engagement ring and fine jewellery market felt a little tired. The mission was to create an inclusive and transparent service that didn't cost the Earth. Cutting out the middleman and working directly with the diamond experts, designers and goldsmiths - Hearts of London was a new, transparent way for couples to create their engagement and wedding jewellery.

By 2016, Hearts of London was working at capacity and fully booked far in advance - enter Queensmith. With the same expert team at the helm, a new store and workshop allowed us to keep up with demand, and continue to grow and evolve. A few years later, Queensmith launched an e-commerce platform to take our award-winning service online, as well as expanding into a large, 3-storey studio at 98 Hatton Garden, complete with a modern showroom, private meeting rooms and in-house workshops.

Are you an existing Hearts of London customer?

Rest assured, nothing much will change for you: your booked appointments, manufacturer warranties and lifetime guarantee will remain unaffected, and you'll enjoy the same quality service you're used to, just via Queensmith. If you have any questions, we're just a click away.

Looking to create something special?

Browse and shop our online collections of wedding rings, earrings and fine jewellery, and engagement rings complete with your own choice of diamond. If you need a little extra help, our friendly experts are ready to meet with you in store.

A message from Queensmith

"Together, Hearts of London and Queensmith have twice won Bridal Jewellery Retailer of the Year at the UK Jewellery Awards and can thank our in-house teams of expert designers, master jewellers and dedicated customer care teams for the award-winning services they’ve offered at both brands.

We’re excited to bring Hearts of London under the wing of Queensmith, to provide a stronger and more streamlined service to our ever-growing customer base. To date, we have helped over 20,000 couples tie the knot and we look forward to helping more of our customers design the perfect ring for their partners.

Moving forward, we will operate as one under the Queensmith brand, combining workshops, stores and staff from all departments. We want to remind you that any previous Hearts of London clients can continue to enjoy their free ring cleans and resizing, manufacturer warranties and lifetime guarantee without disruption - just contact Queensmith to discuss.

Thank you for your support to date - we’re excited to take you with us on our next step."

- Brett Afshar, Managing Director at Queensmith

Our Commitment

We've Got You Covered

We’re committed to providing you with everything you need to shop with confidence and peace of mind, throughout your journey with us.


We sell diamonds you can trust. Fully certified and conflict free.

In London

We design and craft our jewellery in-house, so you can buy your ring directly from the people who made it.

Certified Diamonds

Our diamonds are all GIA or IGI certified and hand selected for their superior quality.


Rest assured, in the unlikely case that imperfections arise, we’ll do our utmost to keep your jewellery looking and feeling as good as new - for a lifetime.

Free UK

Delivered to your door: discreetly and safely. We use a trusted, tracked and insured delivery.

Free Resizing

Your finger size can vary through your lifetime, so we’ll make sure your ring always has the perfect fit.

40 Days

We’re confident in the abilities of our designers, gemologists and goldsmiths, but if it’s not quite right, you’ll have 40 days to return your ring.


With a little care, your ring will last a lifetime and beyond. Enjoy a lifetime of free annual checks, cleaning and polishing services.

Frequently Asked Questions

About Queensmith

Where are the Queensmith stores?

Queensmith currently has two locations in central London’s Hatton Garden area.

Queensmith Showroom: 98 Hatton Garden, EC1N 8NX

Queensmith Studio: 29 Greville Street, EC1N 8AF

If you’re unable to make it to either of our locations, our design experts are available via online consultations. It's the same service our clients have come to love - now in the comfort of your own home!

Our core collections of engagement rings and wedding rings are also available to purchase online. Find your design, choose your diamond - and we'll craft your ring in-house, to exquisite standards.

Queensmith opening times

At Queensmith, we operate our consultations by appointment. This ensures one of our experts is available to sit down with you, and really get to know what you're after. It also means we can prepare a selection of diamonds and designs just for you, your budget and your preferences. Please book ahead - and note that weekday evenings and Saturdays tend to book up a week or two in advance.

Store opening hours
Monday to Friday - 10am to 6.30pm

Saturday - 10.00am to 5.00pm

Sundays & Bank Holidays - closed

Phone lines available Monday to Friday 9.30am - 6pm

Book an appointment here.

If you're unable to make it into one of our showrooms during our opening times, why not book a virtual consultation? We can't wait to meet you.

Queensmith & the LGBTQ+ community

Recognising the individuality of each couple we work with has always been a huge part of our ethos. The engagement, wedding and fine jewellery industry can seem a little too traditional at times - so we know how important it is that we’re welcoming and visible to all communities. We’re proud to have grown a strong and loving LGBTQ+ client base over the years, and will always endeavour to contribute to a more inclusive industry.

Here's more about Queensmith's offering as an LGBTQ+ friendly jewellers.

What makes Queensmith different?

We make bespoke simple: transparent expert-led advice for hassle-free decisions plus exquisite in-house crafting that keeps things cost effective. It's a recipe for creating your ring, your way, at a price you like.

Learn more about Queensmith & our values.

At Queensmith, we celebrate the artistry of Hatton Garden, and our in-house workshop is integral to keeping our trade authentic. Sadly, the amount of Hatton Garden jewellers still crafting rings to order has dwindled over the years - many preferring to supply jewellery from big brands and mass producers.

We’re proud to have our own team of goldsmiths working in our Hatton Garden showroom - and to celebrate our crafters in all that they do, we’ve designed our studio to allow visitors to see our craftspeople in action. Take a step into our showroom to meet with our talented artisans, become a part of the narrative and create something exceptionally personal.

Learn more about the crafting process.

How did it all begin?

It began with a desire to make bespoke - simple.

Queensmith founder, Brett, visited London’s Hatton Garden jewellery quarter in search of a ring for Natalie, to celebrate the birth of their baby. Ring after ring, store after store, the experience was missing Brett and Natalie’s own story.

In a sea of hurried and homogenous sales tactics, Brett discovered a desire to create a different jewellery-buying experience. So the purpose of Queensmith was realised: to offer an immersive experience in which every couple, their personal decisions and their own sentiments are at the centre of their jewellery. Crafted exquisitely, in-house, at a transparent price.

Learn more about Queensmith.

Why are your workshops in-house?

Unlike many contemporary jewellers, we keep the production of our rings in-house and crafted by local talent. We never sell mass produced jewellery, so our clients can feel secure in the knowledge that their jewellery was created just for them, just the way they wanted.

Our in-house workshops allow us to cut out the middleman and maintain transparent and authentic provenance throughout the creation process. We’re able to keep our overhead costs controlled, whilst paying our own goldsmiths fairly for their meticulous work. We’re also able to make sure high quality standards are always met, with no exceptions, so we can be held accountable for the workmanship in every piece we sell. It just makes sense!

Interested in learning about The Crafting Process?

Are your diamonds ethically sourced?

Yes - every stone we sell and work with is sourced from reputable, trusted suppliers who share our values for transparency. We’re proud supporters of the Kimberley Process, which has prevented 99.8% of the global supply of conflict diamonds, and continue to expand our expert-led lab diamond offering. We also refuse to work with gemstones from conflict areas.

Learn more about our ethical sourcing.

Customer Support

Do you have additional questions? No problem, let us help you through the process

Need help choosing the perfect ring?

Get in touch with our experts - we’re on hand to help.

Sign up for our newsletter

Keep up to date with our latest offers, competitions and news, and be a part of the Queensmith community!

Subscription successful. Thank you.