Queensmith Opens Its First Showroom Outside London

After nearly a decade creating engagement rings and fine jewellery in London’s historic Hatton Garden, Queensmith is excited to announce the opening of our first showroom outside the capital this March. The new location in Birmingham marks an exciting milestone, bringing our modern approach to engagement ring design to the Midlands for the very first time.

Since launching Queensmith in 2016, we've helped more than 25,000 couples create bespoke engagement rings, wedding rings and fine jewellery to celebrate life’s most meaningful moments, ensuring expert guidance, transparent pricing and exceptional craftsmanship. Now, we’re bringing that same experience to the Midlands with our new showroom in Birmingham’s St Philip’s Place.

For couples across Birmingham and the surrounding region, it means access to the same personalised consultations, expert diamond guidance and beautifully crafted rings that thousands of couples have experienced in London.

Our Birmingham showroom has been designed around the belief that choosing an engagement ring should feel calm, collaborative and memorable.

Instead of browsing rows of finished jewellery behind glass counters, our appointment-led consultations focus on helping you understand how your ring is created. During your consultation, you’ll be able to explore diamond shapes, compare natural and lab grown diamonds side by side and try on a variety of ring styles to see what feels right. From classic solitaires to more contemporary designs, our specialists guide you through each step of the process.

It’s a more modern and relaxed way to shop for engagement rings – one designed to remove the pressure often associated with traditional jewellery retail.

The way people shop for engagement rings has changed. More couples are choosing rings together, researching diamonds in advance and looking for a space where they can explore ideas without pressure. Our Birmingham showroom has been designed to support that shift, offering a private, appointment-led experience focused on conversation, guidance and creativity.

Rather than feeling rushed into a purchase, couples can take the time to understand their options and design a ring that truly reflects their relationship.

While we’re expanding to Birmingham, our craftsmanship remains firmly rooted in London.

Every Queensmith ring continues to be designed and crafted by our in-house team in Hatton Garden, using responsibly sourced natural and lab grown diamonds. Our goldsmiths, designers and gemmologists work together to ensure every ring meets the high standards of precision, care and quality we’ve built our reputation on

Birmingham felt like a natural next step for Queensmith. The city has a rich jewellery heritage through its historic Jewellery Quarter, and its central location makes it easily accessible for couples across the Midlands.

With this new showroom, we’re bringing the Queensmith experience – expert guidance, bespoke design and beautifully crafted rings – to a wider audience, while keeping our craftsmanship firmly rooted in Hatton Garden.

Choosing an engagement ring should feel personal, collaborative and memorable, and that’s exactly what this new space has been designed to offer.

Our new showroom is located at 5 St Philip’s Place, in the heart of Birmingham.

If you’re beginning your engagement ring journey or simply exploring ideas, our team will guide you through every step – from understanding diamonds to designing a ring that feels truly personal.

Book a consultation to experience Queensmith in Birmingham and explore beautifully crafted engagement rings with expert guidance every step of the way.