Brett Afshar

Brett Afshar is the Founder & CEO of Queensmith and a qualified gemmologist with extensive fine jewellery expertise. A retail customer experience specialist and widely recognised industry disruptor, Brett combines technical knowledge with strong commercial acumen. Before founding Queensmith, he worked with several of the world’s most respected retail super-brands, advising on customer service and experience delivery. Over the years, he has helped thousands of couples find their perfect diamond engagement and wedding rings. Brett holds the prestigious DGA (Dist) gemmological qualification from London’s Gem-A.