Queensmith Takes Home UK Bridal Jeweller of the Year Award at 2023 Jewellery Awards

Written by India Charter
September 7th, 2023 • 2 min read

Queensmith reaches another milestone moment by clinching the prestigious Bridal Jeweller of the Year award at the esteemed Retail Jeweller 2023 UK Jewellery Awards, held on September 6th. This recognition underscores Queensmith's unwavering passion for crafting exquisite, meaningful jewellery that captures the essence of love and commitment - along with our signature, modern approach to serving the bridal market.

Judges stated Queensmith scored the top spot in this year’s Bridal Jewellery Retailer of the Year category thanks to its mystery shop score and impressive entry, which got the judges talking. “They have pulled out all the stops,” said one judge. While another commented: “The scope of its service, its online presence and its Trustpilot rating are all impressive. Coupled with the UKJA mystery shop score, this is the company to beat!”

Retail Jeweller reported, “The judges also highlighted its Queensmith Originals collection of bestsellers, and its Gem-A-qualifed sales associates who aim to transform bridal shoppers into lifelong customers.”

The UK Jewellery Awards, a highly anticipated event in the jewellery industry, celebrates exceptional talent and innovation within the sector. As Queensmith's third win to date in the Bridal Jewellery category, the award is a testament to the exceptional craftsmanship of our team, and creativity in our approach to selling fine jewellery.

Queensmith founder, Brett Afshar, cites three pillars at the heart of the brand’s success: “exceptional customer experience, exceptional crafting standards, and a highly skilled, expert team at the helm of the business.”

“This recognition reflects the passion and dedication of our incredibly talented team and our unwavering commitment to our clients’ love stories. The team are genuinely passionate about their craft - and making authentic connections with the couples we work with allows us to really get to the heart of what they want from their jewellery, and consistently exceed their expectations.”

“We believe that every piece of jewellery we create should tell a unique narrative of love, and this award reinforces that belief.”

Queensmith's victory also underscores a commitment to ethical and sustainable practices within the jewellery industry. Queensmith was among the first jewellers to embrace lab grown diamonds, setting a new standard for ethical sourcing and sustainability. This forward-thinking approach has resonated strongly with clients who seek not only exceptional beauty but also a conscientious choice.

The award comes after recent news the brand is unveiling a new Design & Innovation Centre in the heart of Hatton Garden.

“With a commitment to responsible expansion, this innovative space marks an industry-shaking stride towards sustainability, utilising eco-conscious building materials and workshop fittings, to amplify the brand’s manufacturing capabilities while championing an environmentally-focused approach to growth.”

According to Brett, “the expansion will be an integral part of Queensmith's long-term strategic growth plans.” Earlier this year, Queensmith made headlines following the strategic acquisition of Vashi.com following their liquidation. The move propelled Queensmith’s growth online and plays an important part in their onward trajectory. Following the acquisition, “Queensmith’s capacity has already reached its limits, necessitating further investments in innovative technologies and increased production capabilities to meet bubbling demand.”

A massive well done to our spectacular team of designers, gemmologists, goldsmiths, diamond setters, marketers and everyone who keeps Queensmith buzzing! And of course, thank you to each and every couple we work with. Creating your engagement rings, wedding rings and meaningful jewellery is always a joy.

All Next