Queensmith Loves | MARINA London
After graduating from Central St Martins, Marina Guergova set out the ambitious task to bring silk womenswear to the forefront of everyday fashion. In 2011, MARINA London was born - and 7 year later, has become the go-to for all. From digital influencers to working mums, and from young professionals to party goers alike, MARINA London is the ultimate shopping destination for silky, stylish simplicity.
Do One Thing, And Do It Well
‘I like it when things can be worn for real’, Marina says of her experience studying fashion and marketing at Central Saint Martins, ‘I loved the course, it was practical, logical and about the customer.’
‘I asked myself, “what isn’t there in the market right now?”’ which is how Marina arrived at her happy medium - silk. And we’re so glad she did. Inspired by the sartorial minimalist greats, from Stella McCartney to Alexander Wang, Marina found a way to use the material in clean and cool designs. The brand identity is synonymous with ‘basics’ - these aren’t over the top or intricate designs, but make the most of bold colours or neutral tones in refined and flattering shapes. MARINA London dresses stand the test of time, and seasonal changes are minimal, because wearable, basic style never goes out of fashion. The beauty of a MARINA London dress is that it's effortlessly stylish, from daytime to evening, dressed up or down, worn to a casual brunch or your best friend’s wedding. The mid-priced range is full of investment pieces that you’ll want to wear over and over again.
The Basics Store
Whilst looking to open a popup store to showcase her designs, Marina reached a hefty-London-rent-related bump in the road: it was too expensive. The solution? To set up shop with a number of brands she loved, that emulated the basic style of MARINA London, that she knew her clientele would love as much as she did. The Basics Store graces the streets of London every year, featuring a number of equally stylish brands from Ren London’s Earthy-toned homewares to artwork by illustrator Alexa Coe. Keep up to date with 2018’s pop up on thebasicsstore.com.
MARINA London is currently only available online, or during The Basics Store popup.